Do you have experience promoting special causes? If you understand the different facets of advertising, then offer your services to small businesses and charities. Small business owners wear many hats, but generally are not well-versed in the best way to promote their company.
Skills You Need
You should have technical expertise to enter the field of advertising. Know graphic design and how to use photo editing software. Study the company’s products so you can tout their benefits. Identify the target market so you will know how and where to reach them.
Assemble a Portfolio
Assemble a portfolio of your work to show prospective clients. If you have not had paid experience, you could volunteer to promote a charity’s upcoming event in exchange for a reference. Alternately, you could create sample advertisements for fictitious companies to show a sampling of your talent.
Identify Target Audience
Be aware of the different ways a business can advertise to prospective customers. For example, some companies only sell to other businesses and not to the public. This type of advertising would be placed in trade journals or related websites. Conversely, the public listens to the radio in the car, surfs more socially oriented websites, and reads general interest magazines rather than the latest industrial robotic research.
Research the Competition
Thoroughly research a company before you approach them. Identify one or two successful local competitors in the same industry and study their advertising methods. Work up a package for your prospective client that would follow a trend similar to the more successful companies.
Companies are starting to realize they need a social media presence. You might offer to run their Facebook or Linked-In page and create promotions or giveaways to bring attention to the client’s company.
Assess the Results
Try to get your client to share the results of an advertising campaign. If he is hesitant to provide specific numbers, then ask for a percentage estimate of any increase in sales. It avoids wasting advertising dollars on venues that do not increase profits.